News Releases

Toyota Prius One of '10 Best Green Cars for 2014' Says Kelley Blue Book's KBB.com

Toyota Prius One of '10 Best Green Cars for 2014' Says Kelley Blue Book's KBB.com

April 21, 2014
TORRANCE, Calif., (April 21, 2014) – The Toyota Prius, the brand’s first production gas-electric hybrid model, was named one of the “10 Best Green Cars” for 2014 by Kelley Blue Book's KBB.com. ... more

Four Toyota Models Named Edmunds.com 'Top Rated Vehicles'

Four Toyota Models Named Edmunds.com 'Top Rated Vehicles'

April 16, 2014
TORRANCE, Calif. (April 16, 2014) – Toyota demonstrated their versatility as four diverse vehicles, the 2014 Prius hybrid, 2014 Avalon full-size sedan, 2014 Highlander mid-size crossover SUV, and 2014 Sienna van were each named “Top Rated Vehicles” by Edmunds.com.  ... more

Prius Medals in the Golden State

Prius Medals in the Golden State

February 18, 2014
TORRANCE, Calif., (Feb. 18, 2014) - The Prius took home the gold in 2013 as the most popular vehicle-line in California for the second year in a row.  The Prius Family (Prius Liftback, Prius v, Prius c and Prius Plug-in) took the podium in both 2012 and 2013 as the best-selling California vehicle name plate.  69,728 drivers hit the road in 2013, according to the California Auto Outlook Report, while 61,893 Californians joined the family in 2012.  In the Golden State, the Prius Family outsells all other hybrid competitors combined.... more

Toyota Announces Voluntary Recall of Certain Toyota Prius, RAV4, Tacoma and Lexus RX 350 Vehicles

Toyota Announces Voluntary Recall of Certain Toyota Prius, RAV4, Tacoma and Lexus RX 350 Vehicles

February 12, 2014
TORRANCE, Calif., February 12, 2014 – Toyota Motor Sales, U.S.A., Inc., today announced that it is advising the National Highway Traffic Safety Administration (NHTSA) of plans to conduct voluntary safety recalls of approximately 700,000 Model Year 2010-2014 Prius vehicles and, combined, approximately 260,000 Model Year 2012 Toyota RAV4, 2012-2013 Toyota Tacoma, and 2012-2013 Lexus RX 350 vehicles sold in the United States to address two separate issues.... more

Toyota Prius v Honored with Best All-Around Performance Award by Automotive Science Group

Toyota Prius v Honored with Best All-Around Performance Award by Automotive Science Group

February 05, 2014
TORRANCE, Calif., (Feb. 5, 2014) – The 2014 Prius v had earned the Automotive Science Group’s (ASG) Best All-Around Performance Award, and is distinguished as a Best-in-Class for the 2014 model year.  The 2014 Prius v also earned the Best Environmental Performance Award in the wagon class by making the smallest environmental footprint in its category in the North American market.... more

Toyota Announces Pricing for 2014 Avalon and Prius Liftback

October 18, 2013
Torrance, Calif., Oct. 18, 2013 -- Toyota’s flagship sedan, Avalon, will see a price increase of $350 dollars made to its base model (Avalon XLE) while 2014 pricing remains consistent with the 2013 model. In addition, the popular Prius liftback will keep its pricing consistent with the 2013 model year. Given their high level of feature content, both vehicles represent a tremendous value to consumers.... more

2014 Toyota Prius Continues to Dominate the Hybrid Category

October 16, 2013
TORRANCE, Calif., October 16, 2013 – The Toyota Prius, the brand’s first production gas-electric hybrid model, remains the world’s best-selling hybrid with more than three million sold worldwide since its introduction. The Prius also continues to dominate the hybrid category in the United States, where more than 1.5 million Prius vehicles have been sold since 2000.
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2014 Toyota Prius Product Information

October 16, 2013

Toyota Chairman Uchiyamada, Father of the Prius, Foresees Long Run for Hybrids

September 30, 2013
WASHINGTON, D.C. Sept. 30, 2013 — Toyota Motor Corporation Chairman Takeshi Uchiyamada predicted today that hybrid vehicles will play a larger role in the future development of automotive propulsion systems than widely recognized.
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Toyota Leads the Charge in Hybrid Technology with Steady Popularity in California

July 29, 2013
TORRANCE, Calif. (July 29, 2013)Californians prefer Toyota hybrids over those of any other automaker as the brand continues to outsell its competition.  In California, approximately six out of 10 hybrids sold are Toyota hybrids (61 percent market share).   Despite tougher competition in the hybrid segment, Toyota’s hybrid leadership remains unmatched.... more

Toyota Partners with Eco-Savvy Influencers on 2013 Prius MPG Challenge

July 10, 2013
WEST CALDWELL, N.J., July 10, 2013 – Building on the success of wave one of the Prius Plug-In MPG Challenge, Toyota today launched wave two of the competition, which brings together seven prolific environmental influencers from N.Y., N.J. and Conn. These ecologically-conscious influencerswill borrow Prius Plug-In vehicles and compete against one another to see who can garner the highest overall MPG over the course of a 30-day period.... more

Worldwide Prius Sales Top 3-Million Mark

July 03, 2013
Toyota City, Japan, July 3, 2013 — Toyota Motor Corporation (TMC) announces that as of the end of June, worldwide cumulative sales of the iconic Prius gasoline-electric hybrid vehicle passed the 3-million mark(2).... more

#Toyota and #Lexus in the U.S. Accounted for Nearly 2 Million of Total 5 Million Global Hybrid Sales Revealed Today

April 17, 2013
Torrance, Calif., April 16, 2013 -- Nearly 2 million (1,951,243) Toyota and Lexus hybrid vehicles have been sold in the United States, significantly reducing CO2 emissions and fuel consumption.... more

Toyota’s Prius and Highlander Hybrid Earn U.S. News and World Report’s Best Cars for Families Awards

March 12, 2013
TORRANCE, Calif., March 12, 2013 – The Toyota Prius and Highlander Hybrid have garnered category honors as part of U.S. News and World Report’s Best Cars for Families awards. The 2013 Toyota Prius took top honors in the Best Hatchback for Families category, while the 2013 Highlander Hybrid won the Best Hybrid SUV for Families award for the third year in a row.
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Toyota's Prius Family Tops California New Vehicle Registrations for 2012

February 28, 2013
TORRANCE, Calif., February 28, 2013 -- Toyota’s Prius-badged vehicles proved to be the most popular new vehicles with California drivers during the 2012 calendar year. ... more

Toyota Motor Corporation Vehicles Continue to Dominate the 2013 J.D. Power and Associates Vehicle Dependability Study

February 13, 2013
TORRANCE, Calif., Feb. 13, 2013 – Seven Lexus, Toyota, and Scion models captured segment awards in the 2013 J.D. Power and Associates Vehicle Dependability Study, more than any other automaker.
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2013 Toyota Prius Liftback Adds Special Edition with Exclusive Features

February 04, 2013
TORRANCE, Calif., February 4, 2013 - The Toyota Prius Liftback, the best-selling hybrid vehicle in America and the world, offers a Special Edition model for 2013 that combines an exciting exterior color with eco-friendly seating and interior trim.... more

2013 Toyota Prius Product Information

February 04, 2013

NASCAR's Clint Bowyer Pushes Technology Edge With Prius Dream Build

October 20, 2012
TORRANCE, Calif., (Oct. 20, 2012) – Fresh from his third NASCAR Sprint Cup victory of the season on Saturday in Charlotte, Clint Bowyer finds himself neck-deep in another chase – to win the Toyota Racing Dream Build Challenge (www.ToyotaRacingDreamBuild.com). Bowyer, currently fourth in the Sprint Cup Chase, is vying for victory in the vehicle-modification build competition and pinning his hopes on his “Tekked-Out Prius.” He and his team have turned the world’s most popular hybrid into a model of ultra-high-tech interactivity.
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Pricing Announced For 2013 Prius, Prius v and Prius Plug-In

October 15, 2012
TORRANCE, Calif., Oct. 15, 2012 – Toyota Motor Sales, U.S.A., Inc. (TMS) today announced the pricing for the eco-advanced 2013 Prius, Prius v and Prius Plug-in models. All pricing for these three 2013 Prius Family members becomes effective October 2012.
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Toyota Brings Hybrids to the Living Room as First Automaker on HSN

October 08, 2012
TORRANCE, Calif., Oct. 8, 2012 – Toyota introduced its all-new Avalon Hybrid and its hybrid vehicle lineup into millions of living rooms across America on Sunday, Oct. 7, with a “Discover Toyota” showcase that aired on multichannel retailer HSN at 12 noon, 4 p.m. and 9 p.m. EDT.... more

Richmond NASCAR Winner Clint Bowyer Launches Toyota Prius Dream Build

September 11, 2012
TORRANCE, Calif., September 11 Clint Bowyer, who Saturday night secured his fourth berth in the Chase for the NASCAR Sprint Cup with a dramatic win in the Federated Auto Parts 400 at Richmond International Raceway, finds himself in another chase today—to win the Toyota Racing Dream Build Challenge (www.ToyotaRacingDreamBuild.com).... more

Toyota Motor Corporation Outperforms Industry in the J.D. Power and Associates 2012 Initial Quality Study

June 20, 2012
TORRANCE, Calif., June 20, 2012 – Toyota and Lexus vehicles captured five segment awards and five Toyota manufacturing facilities in Japan and North America won plant awards, including one Gold, in the 2012 Initial Quality Study (IQS), more than any other automaker in both categories.
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Toyota Hits Four Million Unit Global Sales Milestone for Hybrids

May 22, 2012
TORRANCE (May. 22, 2012) – Toyota Motor Corporation (TMC) in Japan announced its global hybrid vehicle sales totaled four million units through April 2012.... more

Toyota Sales Resurgence Gets Help from Popular Hybrid Products

May 09, 2012
TORRANCE, Calif. (May 9, 2012) - The Toyota Division’s strong April sales performance (160,493 units for 13.1 percent increase compared to April 2011) was helped in large part by the release of their latest hybrid products that created high levels of consumer demand. 
... more

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