Safety and Quality - General

Toyota Accelerates Its Connected Car Technology Initiatives

Toyota Accelerates Its Connected Car Technology Initiatives

January 04, 2016
Las Vegas, Jan. 4, 2016 -- Toyota announced its next-generation connected vehicle framework at the 2016 Consumer Electronics Show in Las Vegas, Nevada, accelerating its initiatives to provide its customers with greater convenience and increased data security. The framework builds on advances in automobile, IT, and communications systems to enhance Toyota vehicles with connected technologies.... more

Subtly Saving Lives

Subtly Saving Lives

December 09, 2015
So what if Jennifer Pelky was only 10-years-old? It was a two-person job and nothing could stop her from putting together that entertainment center with her dad.
 
“I was determined to help him. Basically, I read the instructions and told him what to do,” Pelky says years later while sitting on a cement block in the crash test area at Toyota Technical Center (TTC) in Ann Arbor. “That was my first entry into engineering. I loved doing it.”... more

Buckle Up for Life Releases New Holiday Traditions for Child Passenger Safety

Buckle Up for Life Releases New Holiday Traditions for Child Passenger Safety

November 23, 2015
New York, Nov. 23, 2015 – Every family has their own holiday traditions – it’s one of the reasons this time of year is so special. On the cusp of the busiest travel season of the year, Buckle Up for Life, the national injury prevention program from Cincinnati Children’s and Toyota, is releasing “New Holiday Traditions for Child Passenger Safety” to help keep kids safe this holiday season and beyond.... more

New Toyota Test Vehicle Paves the Way for Commercialization of Automated Highway Driving Technologies

New Toyota Test Vehicle Paves the Way for Commercialization of Automated Highway Driving Technologies

October 06, 2015
Toyota City, Japan, October 6, 2015 -- Toyota has been testing a new automated driving test vehicle called Highway Teammate, with the aim of launching related products by around 2020. In addition to demonstrating the capabilities of next-generation safety technologies, the vehicle represents Toyota's view of the evolving driver-car relationship in the age of artificial intelligence.
 ... more

Teens Steer the Conversation to Promote Safe Driving

Teens Steer the Conversation to Promote Safe Driving

October 01, 2015
New York, (Oct. 1, 2015) – Today’s teens are digital natives who, on average, send over 100 textsi and watch 1.15 hours of online videos a day.ii That’s why Toyota TeenDrive365 is launching two defensive driving campaigns that harness teens’ love of texting and online videos:... more

Toyota Bringing Advanced ITS Technology to Mass-Market Models in Japan

Toyota Bringing Advanced ITS Technology to Mass-Market Models in Japan

September 30, 2015
Toyota City, Japan, Sept. 30, 2015 -- By the end of 2015, Toyota will make a new ITS (Intelligent Transportation System) safety package available on three models in Japan. The package, named ITS Connect, uses Japan's standardized ITS frequency of 760 MHz to receive and share data transmitted by external infrastructure and other vehicles. Equipping ITS on these three models will make Toyota the world's first1 automaker to bring a driver assist function that uses a dedicated ITS frequency to market.... more

Buckle Up for Life Dispels Top Five Myths about Car Seats - Just in Time for Child Passenger Safety Week

Buckle Up for Life Dispels Top Five Myths about Car Seats - Just in Time for Child Passenger Safety Week

September 10, 2015
NEW YORK (Sept. 10, 2015) –  It’s no secret that driving with small children can be full of challenges – from battles over whose turn it is to pick the music to making sure you’re fully stocked with snacks and supplies. But one thing that should not be a puzzle is how to keep them safe. That’s why Buckle Up for Life, the national education program from Toyota and Cincinnati Children’s, is sharing the top five myths and facts on car seats, just in time for Child Passenger Safety Week (September 13-19).... more

Toyota's Latest Virtual Crash Dummy Software Can Model Occupant Posture before Collisions

Toyota's Latest Virtual Crash Dummy Software Can Model Occupant Posture before Collisions

June 26, 2015
Toyota City, Japan, June 26, 2015 -- Studies* show that roughly half of drivers take defensive action (such as sudden braking or steering) to avoid collisions, with vehicle occupants commonly bracing themselves at the same time. Occupant posture -- whether braced or relaxed -- has a significant effect on body movement during a collision. However, current human surrogate models used in virtual crash simulations are unable to simulate the reflexive defensive actions that humans take in the moments before an imminent collision, such as bracing one's body for impact.... more

Summer Travel Tips: Sharing Space and Staying Safe

Summer Travel Tips: Sharing Space and Staying Safe

June 25, 2015
As the weather warms and summer travel starts, more roadway users emerge, including motorcycles, bicycles and pedestrians. The best way to get road ready? Try to expect the unexpected and pay particular attention at intersections.... more

Summer Travel Safety 102: Stay on Your Toes and Keep Your Eyes on the Road

Summer Travel Safety 102: Stay on Your Toes and Keep Your Eyes on the Road

June 17, 2015
Ah, the summer road trip…a perfect time to relax as you rock and roll toward the family vacation. But if you’re sampling the latest mocha offering from an omnipresent coffee chain or arguing with your teen about whether Tame Impala is the new Beatles, driving should be you not.

According to a 2006 study, driver inattention – from fatigue or a driving distraction -- was a contributing factor in nearly 80 percent of crashes. Nearly 80 percent. Or four out of five.... more

Summer Travel Safety Alert: Five Must-Know Car Seat Tips for Child Passengers

Summer Travel Safety Alert: Five Must-Know Car Seat Tips for Child Passengers

June 09, 2015
New York, N.Y., June 9, 2015 -- Heading out for a road trip with your family this summer? Got your sunscreen? Check. Road tunes? Check. Sunglasses? Check. A properly installed car seat?  The answer may not be as simple as you think.
 ... more

Summer Travel Safety 101: Getting Your Ride Road Trip Ready

Summer Travel Safety 101: Getting Your Ride Road Trip Ready

June 03, 2015
Whether historic U.S. Route 1 is your main vacation drag or you’re cruising for a day on Pacific Coast Highway or motoring west on the route that’s the best, summer means one thing to many Americans…road trip.  

Before you sally forth, you might want to tackle a few technical “to dos” to ensure your trip is as smooth as your driving style.... more

Curb Your Distractions: High School Student from Chicago Wins Grand Prize in  Toyota TeenDrive365 Video Challenge

Curb Your Distractions: High School Student from Chicago Wins Grand Prize in Toyota TeenDrive365 Video Challenge

May 11, 2015
Silver Spring, Md. May 11, 2015 – When Chicago high school student Elijah Wilborn created his safe driving PSA, he left his phone, music and other distractions curbside – and picked up the grand prize in the TeenDrive365 Video Challenge from Toyota and Discovery Education, the leading provider of digital content and professional development for K-12 classrooms.... more

New Series of Documentary Shorts from Toyota TeenDrive365 Explores the Emotional Rite of Passage When a Teen Receives Their Driver’s License

New Series of Documentary Shorts from Toyota TeenDrive365 Explores the Emotional Rite of Passage When a Teen Receives Their Driver’s License

April 22, 2015
NEW YORK (April 22, 2015) – Excitement. Fear. Loss of Control. Pride. Every parent of a teenager can relate to the rollercoaster of emotions that occurs when their child receives their driver’s license.
 
In a new series of documentary shorts, Toyota has partnered with three award-winning Getty Images Reportage photojournalists to explore this major rite of passage through the experiences of three families in Los Angeles, Boston and St. Petersburg, Fla. The series is part of TeenDrive365, Toyota’s comprehensive teen safety initiative that helps parents and teens become safer drivers together. You can watch the videos at www.TeenDrive365.com.... more

Lights, Camera, No More Distractions! Teen Filmmakers Take On Driving Safety

Lights, Camera, No More Distractions! Teen Filmmakers Take On Driving Safety

April 16, 2015
Silver Spring, MD (April 16, 2015) – Sometimes peer pressure can be a good thing. Just ask the teen filmmakers who entered Toyota and Discovery Education’s Toyota TeenDrive365 Video Challenge.... more

Meet Steve. The Dummy.

Meet Steve. The Dummy.

March 30, 2015
His job? To walk in front of vehicles.

Steve is a moving dummy (also known as a mannequin) that stands in for a pedestrian crossing a road. Mannequins like Steve – which come in adult and child sizes – mimic different walking speeds and angles to allow for realistic testing situations. ... more

Lexus and Toyota Roll-Out Low-Cost Automated Braking Safety Packages

Lexus and Toyota Roll-Out Low-Cost Automated Braking Safety Packages

March 30, 2015
NEW YORK, NY, March 30, 2015 - The world’s first compact crossover sport utility vehicle (SUV) and the world’s first luxury crossover SUV are helping to bring advanced safety technology to the mass market; raising the bar and lowering the price.  The move is a major stride towards Toyota’s vision of a mobility future that improves safety and is more convenient for everyone, bringing a package of automated driver assist technologies closer to the mainstream.
 ... more

Toyota Decks the Halls with IIHS 2015 'Top Safety Pick' Awards

Toyota Decks the Halls with IIHS 2015 'Top Safety Pick' Awards

December 23, 2014
TORRANCE, Calif., Dec. 23, 2014 — On the 12th day of Christmas, the Insurance Institute for Highway Safety (IIHS) gave to Toyota, 12 awards awarding. In fact, the automaker won more awards than any other automaker, including the most of the Institute’s highest honor.
 
In all, eight Toyota and Lexus vehicles earned a Top Safety Pick+ rating. IIHS in particular recognized the Prius V for its significantly improved performance all-around in the small overlap crash test – naming it a Top Safety Pick+. The Toyota Sienna was also the only minivan awarded the 2015 Top Safety Pick + designation.  IIHS also recognized four additional Toyota and Scion vehicles as 2015 Top Safety Picks.... more

Abbas Saadat: Verbal Testimony to House Energy & Commerce Committee, Subcommittee on Commerce, Manufacturing & Trade

Abbas Saadat: Verbal Testimony to House Energy & Commerce Committee, Subcommittee on Commerce, Manufacturing & Trade

December 03, 2014
Verbal testimony of Abbas Saadat, Regional Product Safety Executive of Toyota North America and vice president for Toyota Motor Engineering & Manufacturing, North America, Inc., to the House Energy & Commerce Committee, Subcommittee on Commerce, Manufacturing & Trade, on Dec. 3, 2014.... more

Toyota Seeks Independent, Industry-Wide Joint Testing Initiative for Takata Airbag Inflators

Toyota Seeks Independent, Industry-Wide Joint Testing Initiative for Takata Airbag Inflators

December 02, 2014
TORRANCE, Calif., Dec 2, 2014 Toyota today called for a coordinated industry-wide joint initiative to independently test Takata airbag inflators that have been the subject of recent recalls. The goal of this initiative is to address affected automakers’ issues related to the airbag inflator recalls and supplement testing being undertaken by Takata in order to address customer concerns about safety.... more

Lexus to Roll Out Brand New Active Safety Package from 2015

Lexus to Roll Out Brand New Active Safety Package from 2015

November 28, 2014
Torrance, Calif, Nov. 28, 2014 -- In line with the ultimate aim of eliminating traffic fatalities and injuries, Lexus will next year launch the "Lexus Safety System +" package, a newly-developed set of active safety technologies designed to help prevent or mitigate collisions across a wide range of vehicle speeds. While Lexus vehicles already feature a wide range of safety technologies and systems based on the Integrated Safety Management Concept1, this latest package is aimed at further encouraging the uptake of safety technologies and will therefore be rolled out across all Lexus models in Japan, North America and Europe by the end of 2017.... more

Over the River and Through the Woods, Safely Buckled Up We Go!

Over the River and Through the Woods, Safely Buckled Up We Go!

November 19, 2014
New York, NY, Nov. 19, 2014 – More than 43 million Americans traveled for Thanksgiving last year and ninety percent of them did so by car.1 That’s why, as we approach the busiest travel season of the year, travel safety information is more important than ever – especially for children.  Did you know that children’s winter coats should be removed before placing them in a car seat?  What about the startling fact that three out of four car seats are incorrectly installed?... more

Somebody’s Watching You, All Right… Your Teen Driver

Somebody’s Watching You, All Right… Your Teen Driver

November 06, 2014
NEW YORK (Nov. 6, 2014) – Put down that cup of coffee when you’re driving, Mom. And forget about checking that text while behind the wheel, Dad. Parents may think their teens aren’t paying attention to them, but the truth is the exact opposite. Safety research by Toyota and the University of Michigan Transportation Research Institute (UMTRI) reveals that parents are the number one influence on how their teenager will drive.  ... more

What Do the World's Greatest Minds Think the Future Will Look Like?

What Do the World's Greatest Minds Think the Future Will Look Like?

September 25, 2014
DETROIT (Sept. 25, 2014) – American cities are dramatically changing and face many challenges. How can they address urban sustainability and the complexities of connected technology?
 
Next week, Sept. 30 to Oct. 2, Toyota leaders will join 350 of the world’s greatest thinkers at the Meeting of the Minds 2014 summit to explore this urban transformation and ways of harnessing the power of technology. Toyota is co-founder of the event and has been the presenting sponsor since its inception in 2007.
 
 ... more

Teens and Parents Get A 'Tune-Up' On Safety with Free Driver Safety Clinics at Northeast Toyota Dealerships

Teens and Parents Get A 'Tune-Up' On Safety with Free Driver Safety Clinics at Northeast Toyota Dealerships

September 12, 2014
NEW YORK (Sept. 12, 2014) – What’s the greatest influence on how teens drive?  According to research, it’s mom and dad. That’s why Toyota is committed to offering free teen driver safety clinics that bring the whole family together to learn about safety behind the wheel.  ... more

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