News releases

2016 - 2017 Toyota Full-Line and Scion Pricing

2016 - 2017 Toyota Full-Line and Scion Pricing

November 03, 2016

Scion Shows Energy at 2016 North American International Auto Show

Scion Shows Energy at 2016 North American International Auto Show

January 07, 2016
DETROIT, (Jan. 6, 2016) – Following a year of launching two new models with a sales flourish and showing a hot new concept, Scion enters 2016 as one of the auto industry’s most energized brands. The Scion exhibit at the 2016 North American International Auto Show (NAIAS) puts this excitement on full display with its lineup of youth-oriented models.
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Scion Brings Curb Appeal to the 2015 Los Angeles Auto Show

Scion Brings Curb Appeal to the 2015 Los Angeles Auto Show

November 19, 2015
TORRANCE, Calif., Nov. 19, 2015 – Prepare to take a second – or third – look at Scion’s style. During the Los Angeles Auto Show, Scion’s modern approach comes to life in its newest concept car, a clothing collaboration and multiple creative projects.... more

2015 SEMA - Scion Tuner Challenge - Crooks & Castles iM Specs

2015 SEMA - Scion Tuner Challenge - Crooks & Castles iM Specs

October 29, 2015

2015 SEMA - Scion Tuner Challenge - illest iM Specs

2015 SEMA - Scion Tuner Challenge - illest iM Specs

October 29, 2015

Scion Showcases Fashion and Passion

Scion Showcases Fashion and Passion

October 29, 2015
TORRANCE, Calif. (Oct. 29, 2015) – Creative visions of the Scion iM 5-door hatchback and Scion iA sedan are ready for Las Vegas lights. The cars were previewed in the downtown Los Angeles’ Arts District ahead of their debut at the Specialty Equipment Market Association (SEMA) Show in Las Vegas, Nov. 3-6.... more

Scion Brings the 'Weird' with James Franco and Jaleel White

Scion Brings the 'Weird' with James Franco and Jaleel White

September 14, 2015
TORRANCE, Calif. (Sept. 14, 2015) – Scion has always been a little weird. With no-haggle pricing, standard premium features and cars shaped like toasters, Scion has proudly done things differently. Now, actors James Franco, Jaleel White, and an inflatable tube man take the all-new Scion iM and iA for a spin in the brand’s newest ad campaign, titled “Weird, Right?” This is the largest marketing campaign for Scion since the brand’s launch in 2003.... more

All Systems Go: Scion iM and iA on Sale Now

All Systems Go: Scion iM and iA on Sale Now

September 01, 2015
TORRANCE, Calif., (Sept. 1, 2015) – Believe the buzz. The versatile 2016 Scion iM hatchback and 2016 Scion iA sedan are now arriving in more than 1,000 dealerships and are ready to go wherever drivers can imagine.
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Partnering Products and Passion

Partnering Products and Passion

August 25, 2015
TORRANCE, Calif. (August 25, 2015) – What was your first car’s name? More than 40 percent of young people name their first car because it’s not just transportation – it’s an extension of their life.... more

All-New 2016 Scion iM Makes the Grade on KBB.com’s 10 Best Back-to-School Cars List

All-New 2016 Scion iM Makes the Grade on KBB.com’s 10 Best Back-to-School Cars List

July 30, 2015
TORRANCE, Calif., (July 30, 2015) – As another school year rapidly approaches, the all-new 2016 Scion iM hatchback earns extra credit by offering maximum versatility and premium features at an outstanding price. The expert editors at Kelley Blue Book www.kbb.com ranked the 2016 Scion iM hatchback sixth on their “10 Best Back-to-School Cars of 2015” list.... more

Five Doors, a Hatch and Room for Adventure: All-New 2016 Scion iM Ready to Fire Up the Fun Hatch Segment

Five Doors, a Hatch and Room for Adventure: All-New 2016 Scion iM Ready to Fire Up the Fun Hatch Segment

July 09, 2015
Scion drivers have a lot going on in their lives, but they always have room for adventure. With its versatile hatchback, the all-new 2016 Scion iM has plenty of room to handle those adventures. Add in the iM’s fun-to-drive, high-style, high-content and high-MPG features, plus an outstanding price, and this new model from Scion offers a recipe for success when it hits showrooms this September.... more

Cinco Puertas, Hatch y Espacio para Aventuras: Flamante Scion iM 2016 Listo para Hacer que el Segmento Hatchback Sea Más Divertido

Cinco Puertas, Hatch y Espacio para Aventuras: Flamante Scion iM 2016 Listo para Hacer que el Segmento Hatchback Sea Más Divertido

July 09, 2015
Si el nombre del flamante Scion iM 2016 significara “mensaje instantáneo”, el mensaje que recibirían los jóvenes compradores sería que pueden adquirir un hatchback divertido de manejar, elegante, densamente equipado y clasificado como excelente en MPG por mucho menos dinero de lo que piensan. El flamante Scion iM llega a los concesionarios este otoño con un precio inicial de $20,000. Siguiendo la práctica usual de Scion, el precio es por un modelo mono especificaciones equipado con los extras que ofrece la competencia.... more

Two Scion Models Gearing to Go: All-New 2016 Scion iM and Scion iA Priced to Please

Two Scion Models Gearing to Go: All-New 2016 Scion iM and Scion iA Priced to Please

June 29, 2015
SANTA MONICA, Calif., June 29, 2015 – The next great adventure is well within reach. The all-new 2016 Scion iM hatchback and 2016 Scion iA sedan both deliver versatility and premium features that will fuel drivers’ fun, with outstanding prices to fit their finances too. Both vehicles race into showrooms Sept. 1, 2015.
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2016 Scion iM Walkaround

2016 Scion iM Walkaround

June 28, 2015

2016 Scion iM Product Information

2016 Scion iM Product Information

June 28, 2015

2015 New York International Auto Show - 2016 Scion iA and iM Reveals - Doug Murtha

2015 New York International Auto Show - 2016 Scion iA and iM Reveals - Doug Murtha

March 31, 2015
Doug Murtha, Group Vice President of Scion Division reveals the 2016 Scion iM hatchback and iA sedan at the 2015 New York International Auto Show on Tuesday, March 31, 2015. ... more

Scion’s Dual Vehicle Launch Opens Striking Options for Younger Drivers

Scion’s Dual Vehicle Launch Opens Striking Options for Younger Drivers

March 31, 2015
NEW YORK – March 31, 2015 – In one thrilling act, two new Scion vehicles owned the stage on the eve of the New York International Auto Show. The all-new Scion iM made its debut for hundreds gathered at ArtBeam gallery. The iM offers young buyers a fun-to-drive, high-style, high-content, high-MPG rated hatchback for a whole lot less than they’d expect. Sharing the spotlight was the all-new Scion iA. It’s Scion’s first-ever sedan, remarkably sporty and very affordable. Both vehicles will arrive in dealerships this September.... more

Five Doors, a Hatch and Room for Adventure: All-New 2016 Scion iM Ready to Fire Up the Fun Hatch Segment

Five Doors, a Hatch and Room for Adventure: All-New 2016 Scion iM Ready to Fire Up the Fun Hatch Segment

March 31, 2015
NEW YORK – March 31, 2015 – If the badge on the all-new 2016 Scion iM stood for “instant message,” the message to young buyers would be that they can now get a fun-to-drive, high-style, high-content, high-MPG rated hatchback for a whole lot less than they’d expect. The all-new Scion iM arrives in dealerships this fall, starting under $20,000. In true Scion practice, that’s for a mono-spec model equipped like an upgrade model from competitors.... more

Scion to Show Evolution of Youth-Oriented Brand in Display at 2015 New York Auto Show

Scion to Show Evolution of Youth-Oriented Brand in Display at 2015 New York Auto Show

March 27, 2015
NEW YORK (March 27, 2015) – Bright lights, big city, tremendous new products. At this year’s New York International Auto Show, visitors will see the evolution of Scion through two new models on display for the first time – iM and iA. Revealed to the world in New York, these two vehicles appeal to a savvy generation of young, urban drivers who have unique perspectives and needs.... more

Scion’s Double-Take at New York International Auto Show

Scion’s Double-Take at New York International Auto Show

March 18, 2015
TORRANCE, Calif., March 18, 2015 – One look at Scion won’t be enough for guests attending the New York International Auto Show.  It will take two looks (or more) to see the World Debuts from Scion. Both the Scion iM and the newly named Scion iA will be revealed on the eve of the show, March 31, 2015.... more

Scion Uses Technology at 2015 NAIAS to Engage with Young Consumers

Scion Uses Technology at 2015 NAIAS to Engage with Young Consumers

January 09, 2015
DETROIT, Jan. 9, 2015 – Scion is using technology in its exhibit at the 2015 North American International Auto Show (NAIAS) to engage with young consumers about its exciting lineup of youth-oriented vehicles.... more

New Names and Bold Bodies Coming to Scion in 2015

New Names and Bold Bodies Coming to Scion in 2015

January 07, 2015
TORRANCE, Calif., (Jan. 7, 2015) – Like many others, Scion has a New Year’s Resolution to debut an all-new body by spring.  And not surprisingly, all eyes will be on its backside as Scion will be adding its first-ever sedan to its line-up. ... more

2014 Los Angeles Auto Show - Scion iM Concept Debut - Doug Murtha

2014 Los Angeles Auto Show - Scion iM Concept Debut - Doug Murtha

November 19, 2014
Doug Murtha, Vice President of Scion Division debuts the Scion iM concept vehicle at the 2014 Los Angeles Auto Show on Wednesday, Nov. 19, 2014. ... more

From Concept to Commitment - Scion Announces New Product Plans

From Concept to Commitment - Scion Announces New Product Plans

November 19, 2014
TORRANCE, Calif., (Nov. 19, 2014) – Start planning that next adventure; a new ride is on its way. After revealing the iM Concept car today at the Los Angeles Auto Show, Scion announced that a production version of the versatile five-door compact hatchback will be coming to dealerships in 2015. Fans will get a first look at the road-ready, sporty ride – and another new Scion model – at the New York International Auto Show in April.... more

Modern and Magnetic: Scion iM Concept Car to Debut at LA Auto Show

Modern and Magnetic: Scion iM Concept Car to Debut at LA Auto Show

November 12, 2014
TORRANCE, Calif., Nov. 12, 2014 – Whether it’s exploring the mountains or playing at the beach, Los Angeles offers adventures off every freeway. Young people just need a vehicle to get them, and all their gear, to their destination in style. The new Scion iM Concept car is designed with that in mind and will debut on Wednesday, November 19 at the Los Angeles Auto Show.... more

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