News releases

Toyota to 86 the FR-S Name

Toyota to 86 the FR-S Name

March 17, 2016
TORRANCE, Calif., March 17, 2016 – With its new home comes a new name and more. The former Scion FR-S will debut as the 2017 Toyota 86 at the New York International Auto Show with interior and exterior changes, as well as suspension and powertrain upgrades. The new Toyota 86 will go on sale at all Toyota dealerships this fall.... more

Toyota Recalls Certain Scion FR-S Vehicles

Toyota Recalls Certain Scion FR-S Vehicles

February 09, 2016
Torrance, Calif., Feb. 9, 2016 – Toyota Motor Sales, USA, Inc. today announced that it is conducting a safety recall of approximately 26,000 Model Year 2013-2016 Scion FR-S vehicles.
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Scion Shows Energy at 2016 North American International Auto Show

Scion Shows Energy at 2016 North American International Auto Show

January 07, 2016
DETROIT, (Jan. 6, 2016) – Following a year of launching two new models with a sales flourish and showing a hot new concept, Scion enters 2016 as one of the auto industry’s most energized brands. The Scion exhibit at the 2016 North American International Auto Show (NAIAS) puts this excitement on full display with its lineup of youth-oriented models.
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2015 - 2016 Toyota Full-Line and Scion Pricing

2015 - 2016 Toyota Full-Line and Scion Pricing

December 04, 2015

Scion Brings Curb Appeal to the 2015 Los Angeles Auto Show

Scion Brings Curb Appeal to the 2015 Los Angeles Auto Show

November 19, 2015
TORRANCE, Calif., Nov. 19, 2015 – Prepare to take a second – or third – look at Scion’s style. During the Los Angeles Auto Show, Scion’s modern approach comes to life in its newest concept car, a clothing collaboration and multiple creative projects.... more

Scion Pairs Sports and Style for 2016 FR-S Release Series 2.0

Scion Pairs Sports and Style for 2016 FR-S Release Series 2.0

October 29, 2015
TORRANCE, Calif., (Oct. 29, 2015) – Drivers of the 2016 Scion FR-S Release Series 2.0 will look better than ever in the most stylish version of the sports car ever offered. The new FR-S Release Series 2.0 comes with luxurious appointments and premium features, and with just 1,000 vehicles available, it’s the most elusive and exclusive Scion Release Series yet.  ... more

Scion Racing Sits Atop Formula DRIFT Standings Heading into Season Finale

Scion Racing Sits Atop Formula DRIFT Standings Heading into Season Finale

October 07, 2015
TORRANCE, Calif. (Oct. 7, 2015) – Scion Racing has its eye on the prize. Heading into the 2015
U.S. Formula DRIFT Pro Championship, Rockstar Energy Hankook Tire Scion tC driver Fredric Aasbo leads all competition in first place, while GReddy Performance Scion FR-S driver Ken Gushi follows in second. With a substantial points lead, Scion Racing has already captured its second straight Manufacturer’s Cup.... more

2016 Scion FR-S Product Information

2016 Scion FR-S Product Information

September 08, 2015

New Styling, Safety and Sound System Surround the Driver in the 2016 Scion FR-S

New Styling, Safety and Sound System Surround the Driver in the 2016 Scion FR-S

September 08, 2015
Scion FR-S drivers will have more stimulation for their senses with the 2016 model. With a new premium feel featuring bright silver interior accents, two fresh exterior colors, a new standard audio system and an integrated rearview backup camera, the FR-S adds more style and safety to its solid enthusiast credentials.... more

Scion FR-S Team Set for Battle in the 93rd Running of the Pikes Peak International Hill Climb

Scion FR-S Team Set for Battle in the 93rd Running of the Pikes Peak International Hill Climb

June 23, 2015
TORRANCE, Calif. (June 23, 2015) – Respected Time Attack competitor, Robert Walker will again campaign a Scion FR-S in Colorado’s legendary Pikes Peak International Hill Climb (PPIHC) on June 28. A collaborative effort between Evasive Motorsports, GReddy Racing and Mackin Industries, this year marks Walker’s third attempt to tame the challenging 12.5-mile, 156-turn course that ascends to the summit 14,110 feet above sea level.  ... more

New Style, Safety, Sounds and Sales Price For 2016 Scion FR-S

New Style, Safety, Sounds and Sales Price For 2016 Scion FR-S

April 30, 2015
TORRANCE, Calif. (April 30, 2015) – Scion’s FR-S performance sports coupe is getting its style on for the 2016 model year. With interior improvements, two new colors, a new standard audio system and a rear-view back up camera, the next FR-S also sports a new price.... more

Toyota Engineers to Drive One Lap of America Endurance Race

Toyota Engineers to Drive One Lap of America Endurance Race

April 28, 2015
ERLANGER, Ky., April 28, 2015 -- Although you won’t see Burt Reynolds, Dom DeLuise, or Farrah Fawcett in the 2015 One Lap of America endurance race, the stars of the 1981 movie, Cannonball Run, would find it eerily familiar to their script.  The Car and Driver magazine writer and auto racer Brock Yates, who wrote the screenplay, based it upon his experiences organizing the race four times between 1971 and 1979.  Yates’ idea evolved into the One Lap of America, gaining legitimacy along the way.  It is now run by his son Brock Yates, Jr. ... more

Multi-City Scion Motivatour Program Helps Entrepreneurs Reach Next Level

Multi-City Scion Motivatour Program Helps Entrepreneurs Reach Next Level

April 13, 2015
TORRANCE, Calif. (April 13, 2015) – With Scion’s help, young entrepreneurs are moving from the “hot seat” to the front seat and driving their businesses forward. Industry trendsetters including fashion designer Christian Siriano, Charles Adler, co-founder of Kickstarter, and Candace Nelson, founder of Sprinkles Cupcakes (among others), recently listened to business pitches inside a Scion xB and helped Scion select which entrepreneurs to support with funding, mentorship or a vehicle.
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Scion to Show Evolution of Youth-Oriented Brand in Display at 2015 New York Auto Show

Scion to Show Evolution of Youth-Oriented Brand in Display at 2015 New York Auto Show

March 27, 2015
NEW YORK (March 27, 2015) – Bright lights, big city, tremendous new products. At this year’s New York International Auto Show, visitors will see the evolution of Scion through two new models on display for the first time – iM and iA. Revealed to the world in New York, these two vehicles appeal to a savvy generation of young, urban drivers who have unique perspectives and needs.... more

Scion Brings Speedhunters' Tuner Challenge-Winning FR-S to Chicago Auto Show

Scion Brings Speedhunters' Tuner Challenge-Winning FR-S to Chicago Auto Show

January 30, 2015
CHICAGO, (Jan. 30, 2015) – The winning vehicle of Scion’s 10th annual Tuner Challenge is coming to the 2015 Chicago Auto Show. The Speedhunters-designed “Maximum Attack” Scion FR-S makes its first public appearance since November when it was crowned winner of the Scion Tuner Challenge at the Specialty Equipment Market Association (SEMA) Show in Las Vegas.... more

Scion Showcases SEMA Standouts

Scion Showcases SEMA Standouts

November 05, 2014
LAS VEGAS, (Nov. 5, 2014) – With a custom louvre treatment and vintage style, Speedhunters triumphed today as the winner in the 10th annual Scion Tuner Challenge at the Specialty Equipment Market Association (SEMA) Show in Las Vegas. The online international collective digs up exciting stories surrounding car culture.... more

2014 SEMA: Scion Tuner Challenge - Super Street FR-S  Fact Sheet

2014 SEMA: Scion Tuner Challenge - Super Street FR-S Fact Sheet

October 30, 2014

2014 SEMA: Scion Tuner Challenge - GT Channel Mine's FR-S Concept Fact Sheet

2014 SEMA: Scion Tuner Challenge - GT Channel Mine's FR-S Concept Fact Sheet

October 30, 2014

2014 SEMA: Scion Tuner Challenge - Speedhunters Maximum Attack FR-S Fact Sheet

2014 SEMA: Scion Tuner Challenge - Speedhunters Maximum Attack FR-S Fact Sheet

October 30, 2014

Scion Scores with SEMA Entries

Scion Scores with SEMA Entries

October 30, 2014
TORRANCE, Calif., (Oct. 30, 2014) – Demonstrating a range from retro to ruthless, Scion unveiled its lineup for the Specialty Equipment Market Association (SEMA) Show in Las Vegas Nov. 4-7, 2014. Six builders put their own interpretations into the Scion tC, FR-S and xB with custom upgrades, individual style and creativity.... more

Formula Drift Wins Within Reach for Scion Racing

Formula Drift Wins Within Reach for Scion Racing

October 07, 2014
TORRANCE, Calif. (Oct. 7, 2014) – Formula DRIFT victory is close enough to taste. Scion Racing sits in first place going into the series’ final round, competing for its first-ever Formula DRIFT manufacturer’s cup. Leading the team’s success is 2014 Hankook tC driver Fredric Aasbo, currently in second place. If Aasbo wins the driver’s championship, it would lead to Scion Racing’s first Formula DRIFT Cup, as well.... more

Dreaming and Driving: Scion Blends Both in New Brand Campaign

Dreaming and Driving: Scion Blends Both in New Brand Campaign

October 03, 2014
TORRANCE, Calif., (Oct. 3, 2014) – Scion customers are driven to make their dreams come true and that dedication is reflected in Scion’s new, national “For the Driven” brand campaign. The campaign, which launches today at www.scion.com/driven, focuses on the five models in Scion’s line-up and includes a collection of ads and advice-focused vignettes featuring modern business owners.... more

2015 Scion FR-S Advances the Look and Feel of Driving

2015 Scion FR-S Advances the Look and Feel of Driving

October 01, 2014
Already a favorite of car enthusiasts, the Scion FR-S enters a new model year more balanced and better than ever. With enhanced tuning and an upgraded appearance to match, the 2015 FR-S builds on its reputation for excellent driving dynamics and track-inspired style.... more

2015 Scion FR-S Product Information

October 01, 2014

Exclusive Scion FR-S Release Series 1.0 Arrives at Dealerships Nationwide

Exclusive Scion FR-S Release Series 1.0 Arrives at Dealerships Nationwide

September 08, 2014
TORRANCE, Calif. (Sept. 8, 2014) – The wait to own the first Scion FR-S limited edition release series is finally over. Scion fans and racing enthusiasts can now get behind the wheel of the FR-S Release Series 1.0, a modern homage to the sports coupe’s racing roots. Revealed earlier this year at the New York International Auto Show, the FR-S Release Series 1.0 is now available at dealerships nationwide.... more

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