TORRANCE, Calif., (Nov. 26, 2012) – The 2013 Scion tCwas honored today as an overall Top 10 recipient in Kelley Blue Book’s respected annual 2013 Best Resale Value Awardsfor its anticipated best sustained value after five years of ownership. Automotive analysts used data from the Kelley Blue Book® Official Residual Value Guide to determine which new vehicles are expected to maintain the greatest proportion of their original list price five years later.
Brian Bolain, Lexus national marketing manager (far left); Bill Fay, group vice president and general manager-Toyota Division (center); and Doug Murtha, vice president of Scion (right) show 16 Kelley Blue Book 2013 Best Resale Value Awards the brands received. Toyota was named the 2013 Best Resale Value Brand, while Lexus received the award for Best Resale Luxury Brand.
“We are extremely proud that the Scion tC earned a 2013 Kelley Blue Book Best Resale Value Award,” said Scion Vice President Doug Murtha. “The Scion tC offers great value and a fun driving experience at an affordable price with the added benefit of a five-star overall crash test rating from the National Highway Traffic Safety Administration.”
The sporty compact 2013 tC retails at $18,725 MSRP with manual transmission and $19,725 MSRP with automatic transmission. Customers then have the option to uniquely customize their vehicles with a variety of Scion accessories. Scion MSRPs do not include a delivery, processing and handling (DPH) fee of $755. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.
Kelley Blue Book established the Best Resale Value Awards in 2003. In addition to the Scion tC award this year, Toyota earned top honors for the second year in a row in the non-luxury brand category and was represented by eight other models as top picks. For more information about the 2013 Best Resale Value Awards from Kelley Blue Book’s KBB.com, visit http://www.kbb.com/new-cars/best-resale-value-awards-2013/.
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Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind. Scion’s mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The brand features five groundbreaking models with a wide array of standard features: the xD urban subcompact five-door, the iconic xB urban utility vehicle, the tC sports coupe, the premium micro-subcompact iQ and the FR-S rear-wheel drive sports car. The Scion brand often applies new practices in all aspects of its business and pushes the creativity envelope with non-traditional advertising and marketing to engage young consumers. Scion also supports originality through its programs in the artistic community. For more information, visit www.scion.com