Scion Fact Sheet

February 03, 2016
Scion was established in 2003 as a test laboratory division for Toyota Motor Sales (TMS), U.S.A., Inc. It was designed to offer products and processes that stood apart from the crowd. Scion offered distinctive vehicles that reflected owners’ passions.  Scion also appealed to a younger audience by offering a simple, no-haggle buying experience and by engaging with potential customers in meaningful and creative ways.

Model Line-Up: From the start, Scion sought to develop stylish and youthful vehicles that didn’t sacrifice on fun or safety. With an unparalleled combination of low pricing and driving dynamics, these models capture the “spirit of Scion.”
  • iM* five-door hatchback: Launched in September 2015, the all-new iM incorporates form and function in a compact hatchback.
     
  • iA* sports sedan: Introduced in 2015, the all-new iA is Scion’s first sedan and combines sporty handling with four doors, a trunk and an affordable price tag.
     
  • FR-S* rear-wheel drive sports car:  The FR-S stole the show when it was launched in 2013 and continues to be a popular choice for a true sports car at a competitive price.
     
  • tC sports coupe:  Since its debut in 2004, the tC has become Scion’s biggest seller to young customers. The tC sports coupe will have a final release series edition and end production in August 2016
     
  • C-HR Concept: Debuted at the L.A. Auto Show in November 2015. When the production model arrives, it will be part of the Toyota line-up.
     
  • xA subcompact: The first of Scion’s entries into the small-car market was available from 2003 - 2008.
     
  • xB: The iconic “box” put Scion on the map in 2003. A second-generation xB was introduced in 2008. The xB ended production in December 2015.
     
  • xD urban subcompact hatch: Replaced the xA in August 2008 and was discontinued in 2014.
     
  • iQ premium micro-subcompact: Scion’s smallest car came to market in October 2011 and exited the line-up in 2015.
*Beginning in August 2016, MY 2017 vehicles will be badged as Toyotas
 
Scion Dealers: 1004

Scion Team Members: 22

Total Scion Vehicles Sold: More than 1 million units from 2003-2015
 
History
2003 – Sales: 10,898
June -- Scion starts selling 2003 xA and xB in California.
 
Introduces mono-spec vehicles with extensive customization. Pure price means dealers advertise one price and there’s no haggle and no hassle.
 
September – Scion expands to East Coast and subsequently rolls out throughout the nation.
 
2004 – Sales:  99,259
 
March – the first of Scion’s extensive Release Series models, the xB RS 1.0, is revealed. Scion uses Release Series as a unique lifestyle refresh tool throughout its history
 
July – Scion introduces 2005 tC which has the look of a sport coupe with the functionality of a hatchback.
 
2005 – Sales: 156,485

2006 – Sales: 173,034

2007 – Sales: 130,181

April -- Second-generation 2008 xB goes on sale
 
August –2008 xD urban five-door subcompact replaces xA.

2008 – Sales: 113,904

2009 – Sales: 57,961

2010 – Sales: 45,678
 
August – Second-generation 2011 tC introduced
 
2011 – Sales: 49,271
 
April -- FR-S concept shown at New York International Auto Show

October – 2012 Scion iQ premium micro sub-compact car goes on sale

2012 – Sales: 73,507

April – 2013 FR-S sports car speeds into the Scion line-up

September -- Scion launches “What Moves You” ad campaign

2013 – Sales: 68,321

2014 – Sales: 58,009

              November – iM Concept car debuts at L.A. Auto Show

2015 – Sales: 56,167
 
September – Scion iM 5-door hatchback and iA subcompact sedan added to line-up
 
October – Scion introduces new “Weird, Right?” ad campaign for iM and iA,
 
November – C-HR Concept, the compact high-ride with distinctive styling, was introduced at the L.A. Auto Show
 
Scion Sales History
2003 - 2015
  2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Total
                             
FR-S                 0 11,417 18,327 14,062 10,507 54,313
iQ               0 248 8,879 4,046 2,040 482 15,695
tC   28,062 74,415 79,125 63,852 40,980 17,998 15,204 22,433 22,666 19,094 17,947 16,459 418,235
xB 6,936 47,013 54,037 61,306 45,834 45,220 25,461 20,364 17,017 19,789 17,849 16,583 15,223 392,632
xD         10,948 27,665 14,499 10,110 9,573 10,756 9,005 7,377 794 100,727
xA 3,962 24,184 28,033 32,603 9,547 39 3             98,371
iA                         7,605 7,605
iM                         5,097 5,097
                             
Total 10,898 99,259 156,485 173,034 130,181 113,904 57,961 45,678 49,271 73,507 68,321 58,009 56,167 1,092,675

 
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