Scion Showcases Fashion and Passion

Specialty Cars to Shine at SEMA 
October 29, 2015
2015 SEMA - Scion Tuner Challenge - illest iM Specs
2015 SEMA - Scion Tuner Challenge - Crooks & Castles iM Specs
2015 SEMA - Skybound Entertainment/Robert Kirkman Outcast Scion Specs
2015 SEMA - Eddie Huang Scion iA Specs

TORRANCE, Calif. (Oct. 29, 2015) – Creative visions of the Scion iM 5-door hatchback and Scion iA sedan are ready for Las Vegas lights. The cars were previewed in the downtown Los Angeles’ Arts District ahead of their debut at the Specialty Equipment Market Association (SEMA) Show in Las Vegas, Nov. 3-6.

For the 11th Annual Scion Tuner Challenge, remixed versions of the all-new sporty 2016 iM 5-door hatchback were created by prominent streetwear brands illest and Crooks & Castles. Each received a Scion iM and a $15,000 build budget to put a unique spin on the car.

Mark Arcenal, creative director of illest, drew inspiration for his iM concept from the Japanese VIP world, a clear departure from the race-inspired tC he built at the 2008 Scion Tuner Challenge.

“With a background in motorsports, I went with familiarity for my previous Scion Tuner Challenge experience. I wanted to push the boundaries even further this time,” Arcenal said. “The iM has a sporty look I thought would mesh well with the aggressive VIP style, making for the perfect combo to win the competition.”

Rob Panlilio, co-founder of Crooks & Castles, stuck to his Japanese car roots with a wide body kit and AccuAir suspension. In true Crooks & Castles’ fashion, Panlilio and his team featured a black and white scheme, with an all-white leather wrapped rollcage and black rewrapped race seats for the interior. The car was finished off with his signature trademark, custom white mesh wheels, mirroring the theme of his existing fleet of customized cars.

Beyond the Tuner Challenge entries, Scion lifestyle partners Eddie Huang and Skybound unveiled two eye-popping 2016 iA project cars that capture the passion of their fans.

Eddie Huang, well-known for his book and TV adaptation, “Fresh Off The Boat,” is embracing L.A. culture with a modern take on the classic lowrider, outfitting a Scion iA with a chain-link steering wheel and custom swivel front seats and more. A dual-stage air bag system with independent wheel control allows for side to side, front to back and 3-wheel motion. Meanwhile, the exterior features metallic yellow paint with root beer accents. A mural of a “human panda,” which is how Huang refers to himself, is on the hood. Huang has also added wire wheels dipped in gold, along with a one-of-a-kind gold-plated front grille, truly capturing the essence of the era, but with a modern twist.

Fans of The Walking Dead will appreciate Skybound Entertainment’s execution of Robert Kirkman’s latest comic book, Outcast. With the theme of demonic possession, the car will move and operate on its own via pneumatic movements of multiple components and an automated sequence of light and audio effects. The orange, black and green-toned car has a demonic spirit graphic directly inspired from the comic book on the roof and will gyrate, smoke, change colors, and emit eerie sounds that encompass everything fans love about the possession genre.

"This year has been a big one for Skybound,” said Kirkman. “We celebrated our fifth anniversary and the release of our first feature film, AIR, with Scion at San Diego Comic Con, and we're excited to continue the partnership with the creation of the Outcast car.”

In partnership with Toyo Tires, Scion will bring all four customized vehicles to the SEMA Show, where fans can get their first up-close look at each modified edition. Both Scion Tuner Challenge vehicle entries will be judged by a panel consisting of the previous year’s participants, Super Street magazine, GT Channel and Speedhunters. Scion will announce the grand prize winner of $10,000 at the L.A. Auto Show on Nov. 28, hosted by Eddie Huang.  

Fans of the Scion Tuner Challenge can follow along by visiting for blog entries, photos and video content. Fans can also tune in to the Scion Racing Twitter and Instagram for an additional looks at the builds by using the hashtags #ScionTunerChallenge and #Scion.
About Scion
Scion continues to be the test laboratory division for Toyota Motor Sales (TMS), U.S.A., Inc. From
its start in 2003, Scion’s goal was to offer products and processes that stand apart from the crowd.
Scion offers distinctive vehicles that reflect owners’ passions with a model line-up that includes the
all-new iM five-door hatchback, the all-new iA sports sedan, the iconic xB urban utility vehicle, the 
tC sports coupe, and the FR-S rear-wheel drive sports car. Scion also appeals to a youthful
audience by offering a simple, no-haggle buying experience and by engaging with potential
customers in meaningful and creative ways. For more information, visit
Media Contacts
Nancy Hubbell, 310-468-7633

NOTE TO EDITORS: Photography and digital assets can be found at
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2015 SEMA - Scion Tuner Challenge - illest iM 001
2015 SEMA - Scion Tuner Challenge - Crooks & Castles iM 001
2015 SEMA - Skybound Entertainment/Robert Kirkman Outcast Scion iA 001
2015 SEMA - Eddie Huang Scion iA 001
2015 SEMA - Scion Tuner Challenge - illest iM 001

2015 SEMA - Scion Tuner Challenge - illest iM 001

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