Sketches Give Peek at Riley Hawk and Slayer-Inspired Scion Vehicles for SEMA Show

September 18, 2014
TORRANCE, Calif., (Sept. 18, 2014) – Metal, music and some serious skateboarding moves inspired two new Scion cars for the upcoming Specialty Equipment Manufacturers Association (SEMA) Show. Scion will debut the “Scion x Slayer Mobile Amp tC” for heavy metal band Slayer and the “Scion x Riley Hawk Skate Tour xB” for pro skateboarder Riley Hawk at the SEMA Show in Las Vegas, Nov. 4-7, 2014.

Frequently cited for its deep influence on other metal bands, Slayer has a look, sound and approach all its own. The band’s aggressive style carries into the tC sports coupe’s exterior look and band-inspired details. Inside, the vehicle has been transformed into a multimedia machine with amps, towers of speakers, a custom mixer and a 32-inch monitor for media playback. Mike Vu of MV DESIGNZ is leading the build process.

“Slayer’s fans are going to be excited when we reveal what a metal-inspired Scion tC looks like,” Slayer guitarist Kerry King said. “Working with Scion has given us another way to reach new audiences and inspire them to keep going down their own paths.”

Beyond his skateboarding career, Hawk is a rock ‘n’ roll aficionado with an appreciation for 70s style. His xB ride combines those three passions through its high-end sound system, space for skateboards and classic orange and yellow striped paint job. Details like bubble windows, interior wood grain paneling, an 8-track player and requisite shag carpet make it a rolling, retro hangout spot. The build is being led by Scott Kanemura of KMA Productions.

“Every element of this Scion xB represents some part of my life,” Riley said. “I’m looking forward to showing it at SEMA and having people check it out!”

Both project vehicles will join a diverse collection of modified Scions at SEMA, including three FR-S sport coupes designed by media partners as part of the 10th annual Scion Tuner Challenge. While the SEMA Show is not open to the public, there will be opportunities to see the Slayer tC and Skate Tour xB at Scion events later in the year.

“SEMA is the ultimate opportunity to look at Scion vehicles through a new lens,” said Doug Murtha, vice president of Scion. “We’re looking forward to showing fans what Riley Hawk and the members of Slayer envisioned for the tC and xB and encourage fans to imagine for themselves.”

To follow other Scion SEMA content, visit www.scion.com/blog as well as YouTube, Facebook, Instagram and Twitter.

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About Scion
Scion continues to be the test laboratory division for Toyota Motor Sales (TMS), U.S.A., Inc. From its start in 2003, Scion’s goal was to offer products and processes that stand apart from the crowd. With a model line-up that includes the iconic xB urban utility vehicle, the tC sports coupe, the FR-S rear-wheel drive sports car, the premium micro-subcompact iQ and the xD urban subcompact 5-door, Scion offers distinctive vehicles that reflect owners’ passions and aspirations. Scion also appeals to a youthful audience by offering a simple, no-haggle buying experience and by engaging with potential customers in meaningful and creative ways. For more information, visit www.scion.com

 
Media Contacts
Nancy Hubbell
310.468.7633
nancy_hubbell@toyota.com


NOTE TO EDITORS: Photography and digital assets can be found at www.ScionNewsroom.com.
 
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scion sema show specialty equipment market association

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Related Photos

Scion x Slayer Mobile Amp tC
Scion x Riley Hawk Skate Tour xB
Scion x Slayer Mobile Amp tC

Scion x Slayer Mobile Amp tC

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