News Releases

2014 SEMA: Scion Tuner Challenge - Super Street FR-S  Fact Sheet

2014 SEMA: Scion Tuner Challenge - Super Street FR-S Fact Sheet

October 30, 2014

2014 SEMA: Scion Tuner Challenge - GT Channel Mine's FR-S Concept Fact Sheet

2014 SEMA: Scion Tuner Challenge - GT Channel Mine's FR-S Concept Fact Sheet

October 30, 2014

2014 SEMA: Scion Tuner Challenge - Speedhunters Maximum Attack FR-S Fact Sheet

2014 SEMA: Scion Tuner Challenge - Speedhunters Maximum Attack FR-S Fact Sheet

October 30, 2014

Scion Scores with SEMA Entries

Scion Scores with SEMA Entries

October 30, 2014
TORRANCE, Calif. (Oct. 30, 2014) – Demonstrating a range from retro to ruthless, Scion unveiled its lineup for the Specialty Equipment Market Association (SEMA) Show in Las Vegas Nov. 4-7, 2014. Six builders put their own interpretations into the Scion tC, FR-S and xB with custom upgrades, individual style and creativity.... more

Pair of Toyota Tundra Monster Trucks Take SEMA by Storm

Pair of Toyota Tundra Monster Trucks Take SEMA by Storm

October 30, 2014
TORRANCE, Calif., Oct. 30, 2014 — Toyota will be underscoring its commitment to supporting the off-road enthusiast lifestyle by fielding a pair of over-the-top monster trucks based on the 2014 Tundra at this year’s Specialty Equipment Market Association show in Las Vegas. Both builds share the Tundra as their base platforms and pay homage to worthy causes.... more

2015 Sprint Cup Series Camry Makes Pit Stop at SEMA

2015 Sprint Cup Series Camry Makes Pit Stop at SEMA

October 30, 2014
TORRANCE, Calif., Oct. 27, 2014 — Toyota announced today that its newly introduced 2015 Toyota Camry Cup Car that will compete in the NASCAR Sprint Cup Series will be making an appearance at the Specialty Equipment Market Association (SEMA) Show in Las Vegas.... more

Widebody DUB Edition Sienna and Yaris Debut at SEMA

Widebody DUB Edition Sienna and Yaris Debut at SEMA

October 27, 2014
TORRANCE, Calif., Oct. 27, 2014 — DUB Magazine’s latest creations, the DUB Edition Sienna and DUB Edition Yaris, will be on display this year at Toyota’s 2014 Specialty Equipment Market Association (SEMA) booth highlighting the versatility of Toyota’s vehicles. ... more

Toyota’s Mobile DJ Sienna Set to Rock SEMA

Toyota’s Mobile DJ Sienna Set to Rock SEMA

October 27, 2014
TORRANCE, Calif., Oct. 27, 2014 — The Sienna is famous for being the perfect vehicle for family road trips, hauling the kids to soccer practice and the weekly grocery restocking ritual. And thanks to West Coast Customs and SiriusXM, the Sienna can add rocking a party to the aforementioned list.... more

Toyota Unveils Baja 1000 Chase Trucks at SEMA

Toyota Unveils Baja 1000 Chase Trucks at SEMA

October 27, 2014
TORRANCE, Calif., October 27, 2014 — The 2015 Tundra TRD Pro Desert Race Truck will not be alone when it heads down to Ensenada, Mexico to compete in the 47th Tecate SCORE Baja 1000. Three specially prepared chase trucks built by renowned off-road fabricator N-Fab will support the Tundra race truck in attacking the notoriously difficult desert race. The Baja 1000 is known for its penchant for breaking down both man and machine, making support vehicles all the more crucial for survival let alone victory.... more

Performance Takes Center Stage at Toyota’s 2014 SEMA Booth

Performance Takes Center Stage at Toyota’s 2014 SEMA Booth

October 27, 2014
TORRANCE, Calif., Oct. 27, 2014 — Toyota’s 2014 Specialty Equipment Market Association (SEMA) Show presence will be focused on its performance legacy — past, present and future. The Toyota display booth will feature fifteen unique vehicles that boldly underscore the company’s commitment to truly push the limit of both man and machine. Whether on the racetrack, out in the desert or on the street, this year’s SEMA booth puts an exclamation point on what it means to accessorize.... more

2015 Tundra TRD Pro Desert Race Truck Charges into SEMA

2015 Tundra TRD Pro Desert Race Truck Charges into SEMA

October 27, 2014
TORRANCE, Calif., October 27, 2014 — The Specialty Market Equipment Association (SEMA) Show features many interesting project vehicles, but few are engineered to survive over 1,000 miles of grueling desert racing. But that’s exactly what the 2015 Tundra TRD Pro Desert Race Truck will do when it competes in the upcoming 47th Tecate SCORE Baja 1000. The modified Tundra will be on display at SEMA from November 4-7 before heading down to Ensenada, Mexico to compete in the Full Size Stock class from November 12-16.... more

2014 SEMA: 2015 TRD Tacoma Fact Sheet

2014 SEMA: 2015 TRD Tacoma Fact Sheet

October 27, 2014

2014 SEMA: 2015 TRD 4Runner Fact Sheet

2014 SEMA: 2015 TRD 4Runner Fact Sheet

October 27, 2014

2014 SEMA: 2015 Sienna Remix Fact Sheet

2014 SEMA: 2015 Sienna Remix Fact Sheet

October 27, 2014

FT-1 Concept Car to Make SEMA Show Appearance

FT-1 Concept Car to Make SEMA Show Appearance

October 27, 2014
TORRANCE, Calif., Oct. 27, 2014 — Sports car enthusiasts attending the Specialty Equipment Market Association (SEMA) Show this year will have a chance to see the concept vehicle that has taken the automotive world by storm since its January debut. Toyota’s FT-1 has captured the imagination of car enthusiasts since debuting at the North American International Auto Show. In August, Toyota wowed the world again with a second upscale interpretation of the FT-1. Featuring graphite exterior paint and light saddle-colored leather, the concept vehicle went on display for the first time at the Gordon McCall’s Motorworks Revival gala held on California’s Monterey Peninsula.... more

2014 SEMA: 2015 DUB Edition Yaris Fact Sheet

2014 SEMA: 2015 DUB Edition Yaris Fact Sheet

October 27, 2014

2014 SEMA: 2015 TRD Tundra Fact Sheet

2014 SEMA: 2015 TRD Tundra Fact Sheet

October 27, 2014

2014 SEMA: Toyota FT-1 Concept Car Fact Sheet

2014 SEMA: Toyota FT-1 Concept Car Fact Sheet

October 27, 2014

2014 SEMA: 2015 Tundra TRD Pro Desert Race Truck Fact Sheet

2014 SEMA: 2015 Tundra TRD Pro Desert Race Truck Fact Sheet

October 27, 2014

2014 SEMA: 2015 DUB Edition Sienna Fact Sheet

2014 SEMA: 2015 DUB Edition Sienna Fact Sheet

October 27, 2014

Lights…Camera…Action!

Lights…Camera…Action!

October 22, 2014
Torrance, Calif., Oct. 22, 2014 – Like any new star about to step out on the world stage in Los Angeles, Scion’s new iM Concept car is taking some test shots. The photos, also debuting on Instagram, reveal the distinctively sporty front end of the car as it gets ready for the spotlight. The iM Concept car reflects the evolution of Scion as the needs and desires of its youthful customers also evolve. Fans are encouraged to join the conversation at #iMDriven.... more

Lexus Announces Twins! - All-New NX Compact Crossover Introduces First Twin Scroll Turbo Charger to Lineup

Lexus Announces Twins! - All-New NX Compact Crossover Introduces First Twin Scroll Turbo Charger to Lineup

April 19, 2014
BEIJING – April 20, 2014 – With the addition of two exhaust gas inlets and two nozzles, Lexus welcomes its first twin scroll turbo charger to its powertrain family at the 2014 Beijing International Automotive Exhibition.  The all-new Lexus NX compact crossover offers the brand’s first gasoline turbo engine in the NX 200t. The NX 200t turbo will balance excellent fuel economy with responsive acceleration and agility. ... more

New York Auto Show Opening Day: Supporting Veterans While Celebrating Cars & Trucks

New York Auto Show Opening Day: Supporting Veterans While Celebrating Cars & Trucks

April 19, 2014
New York (April 19, 2013) – At the New York International Auto Show opening ceremony this weekend, Toyota will join forces with the Wounded Warrior Project, a national organization designed to provide help and raise public awareness for injured service members, to donate a 2014 Toyota RAV4 Limited to United States Army Specialist Robert Loria of Port Jervis, NY.  The presentation will take place during the opening ceremony of the New York Auto Show on Saturday, April 19 at 9.00 a.m. at the Jacob K. Javits Convention Center.... more

Camry, el Automóvil de Mejor Venta en los Estados Unidos se Perfecciona con un Impactante Nuevo Diseño para el 2015

Camry, el Automóvil de Mejor Venta en los Estados Unidos se Perfecciona con un Impactante Nuevo Diseño para el 2015

April 17, 2014
NUEVA YORK (16 de abril de 2014) - Entonces, ¿qué hacer cuando se tiene el automóvil de mejor venta en la industria durante 12 años consecutivos? Encontrar formas de mejorarlo aún más. Eso es exactamente lo que Toyota hizo con la presentación del nuevo Camry 2015. Después de vender más de 800,000 unidades del sedán que ha servido de referencia a la industria desde el lanzamiento de la generación actual en 2011, Toyota desmanteló completamente el chasis y lo reconstruyó desde cero, elevando una vez más las expectativas del ultra competitivo segmento de sedanes de tamaño mediano.... more

El Scion Release Series xB y FR-S Impresionan en Manhattan Durante el New York International Auto Show

El Scion Release Series xB y FR-S Impresionan en Manhattan Durante el New York International Auto Show

April 16, 2014
NUEVA YORK (16 de abril de 2014) – La ciudad de los sueños ahora cuenta con una razón más para dejar correr su imaginación: la distintiva línea de vehículos Scion que se lucirá durante el New York International Auto Show. Con el debut oficial de los automóviles más nuevos de la línea Scion Release Series, la marca no sólo hará alarde de su porte y aspecto más recientes, sino que además revelará la avanzada tecnología que desea con tanto fervor una nueva generación de conductores.... more

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