News Releases

El Scion Release Series xB y FR-S Impresionan en Manhattan Durante el New York International Auto Show

El Scion Release Series xB y FR-S Impresionan en Manhattan Durante el New York International Auto Show

April 16, 2014
NUEVA YORK (16 de abril de 2014) – La ciudad de los sueños ahora cuenta con una razón más para dejar correr su imaginación: la distintiva línea de vehículos Scion que se lucirá durante el New York International Auto Show. Con el debut oficial de los automóviles más nuevos de la línea Scion Release Series, la marca no sólo hará alarde de su porte y aspecto más recientes, sino que además revelará la avanzada tecnología que desea con tanto fervor una nueva generación de conductores.... more

El Lexus RC 350 F SPORT Deslumbra a Su Primera Audiencia Durante el New York International Auto Show

El Lexus RC 350 F SPORT Deslumbra a Su Primera Audiencia Durante el New York International Auto Show

April 16, 2014
NUEVA YORK (16 de abril de 2014) – Los aficionados de los autos vivirán rugidos de emoción cuando vean el completamente nuevo Lexus RC 350 F SPORT llegar de un zumbido al Javits Convention Center, dónde ocupará su lugar en la energética línea de Lexus durante el New York International Auto Show (NYIAS). El RC 350 F SPORT ostenta su actitud aventurera por primera vez desde su debut en Ginebra, haciendo ahora su aparición en la capital de moda y diseño de los Estados Unidos.... more

Toyota le da la Bienvenida a la Primavera Durante el New York International Auto Show  con Nuevos Vehículos y Atractivos Eventos

Toyota le da la Bienvenida a la Primavera Durante el New York International Auto Show con Nuevos Vehículos y Atractivos Eventos

April 16, 2014
NUEVA YORK (16 de abril de 2014) – El New York International Auto Show, que abrirá sus puertas al público el sábado 19 de abril, llega este año con un nuevo repertorio de vehículos de producción y automóviles-concepto especiales para dar la bienvenida a la primavera en el Javits Convention Center. Toyota tiene toda una gama de actividades preparadas que ofrecen algo para todos: imagínate la combinación de un show automovilístico con una cacería de huevos de Pascua.... more

Scion Release Series xB and FR-S Take Manhattan at the New York International Auto Show

Scion Release Series xB and FR-S Take Manhattan at the New York International Auto Show

April 16, 2014
NEW YORK (April 16, 2014) – The city of dreams just got one more reason to let its imagination run wild: the distinctive lineup of Scion vehicles strutting its stuff at the New York International Auto Show. With the official debut of the latest additions to the Scion Release Series, the brand will show off not only its freshest looks, but the advanced technology a new generation of drivers craves.... more

The Lexus RC 350 F SPORT Dazzles its First U.S. Audience at the New York International Auto Show

The Lexus RC 350 F SPORT Dazzles its First U.S. Audience at the New York International Auto Show

April 16, 2014
NEW YORK (April 16, 2014) – Sports car buffs are in for a roaring good time as the all-new Lexus RC 350 F SPORT zooms into Javits Convention Center to take its place among Lexus’ energetic lineup at the New York International Auto Show. The RC 350 F SPORT shows off its adventurous attitude for the first time since its Geneva debut here in America’s hotspot for fashion and design.... more

Toyota Springs into New York International Auto Show with New Vehicles and Engaging Events

Toyota Springs into New York International Auto Show with New Vehicles and Engaging Events

April 16, 2014
NEW YORK (April 16, 2014) – This year’s New York International Auto Show, opening to the public on Saturday, April 19, brings a new crop of production vehicles and special concept cars to usher in Spring at the Javits Convention Center.... more

2014 New York International Auto Show (NYIAS) - 2015 Toyota Camry Reveal

2014 New York International Auto Show (NYIAS) - 2015 Toyota Camry Reveal

April 16, 2014
TMS Group Vice President and Toyota Division General Manager Bill Fay reveals the 2015 Toyota Camry at the New York International Auto Show, April 16, 2014.... more

More Than Skin Deep: America’s Best-Selling Car Gets Even Better  With a Sweeping Redesign for 2015

More Than Skin Deep: America’s Best-Selling Car Gets Even Better With a Sweeping Redesign for 2015

April 16, 2014
NEW YORK (April 16, 2014) - So what do you do when you have the best-selling car in the industry for 12 straight years? You find ways to make it even better. That’s exactly what Toyota did with the introduction of the new 2015 Camry. After selling almost a million of the industry’s benchmark sedan since the current generation launched in 2011, Toyota stripped it down to its chassis and rebuilt it from the ground up, raising the bar yet again in the ultra-competitive mid-size sedan segment. ... more

Heritage Inspires First Scion FR-S Release Series

Heritage Inspires First Scion FR-S Release Series

April 16, 2014
TORRANCE, Calif., (April 16, 2014) – Scion FR-S fans, get ready for a modern take on the sports coupe’s racing roots. Scion revealed its FR-S Release Series 1.0 at the New York International Auto Show today, drawing on track heritage and the expertise of Toyota Racing Development (TRD).... more

All-New Lexus NX Compact Crossover Launches With Marque’s First Turbo Powertrain

All-New Lexus NX Compact Crossover Launches With Marque’s First Turbo Powertrain

April 10, 2014
BEIJING – April 11, 2014 – There’s a first for everything! The all-new Lexus NX comes to market as the brand’s first entry into the luxury compact crossover segment and with the first turbo in the lineup. The NX will also be offered in naturally aspirated and hybrid powertrains. Powertrains will vary by region. The U.S. market will offer the NX 200t turbo and NX 300h hybrid. The NX 200t F SPORT will also be available with unique exterior and interior features.... more

Scion xB Release Series 10.0 Infused With Techie Style

Scion xB Release Series 10.0 Infused With Techie Style

April 10, 2014
TORRANCE, Calif., (April 10, 2014) – Digital design never drove so well. Scion will debut the xB Release Series 10.0 at the New York International Auto Show on Wednesday, April 16, bringing together the inspiration and functionality of modern technology.... more

All-New Lexus NX World Premiere at 2014 Beijing International Automotive Exhibition

All-New Lexus NX World Premiere at 2014 Beijing International Automotive Exhibition

April 03, 2014
BEIJING - April 4, 2014 – The all-new Lexus NX luxury compact crossover will debut at the 2014 Beijing International Automotive Exhibition. The unveiling of the NX, based on the LF-NX concept, marks Lexus’ entry into the fast growing luxury compact crossover segment. With its striking design, advanced technologies and Lexus’ signature spindle grill, the NX will set new standards for future models in the line-up.... more

It’s a Trifecta! - F SPORT Completes All-New Lexus RC Coupe Line-up

It’s a Trifecta! - F SPORT Completes All-New Lexus RC Coupe Line-up

February 28, 2014
GENEVA - Feb. 28, 2014 – And F SPORT makes three. Driving enthusiasts, get ready for more Lexus RC options from which to choose. When the all-new model launches in the U.S. this fall the 2015 Lexus RC 350 F SPORT will join the recently introduced RC 350 sport coupe and RC F performance model.... more

Lexus RC F GT3 Racing Concept Rumbles the 2014 Geneva Motor Show With its Debut

Lexus RC F GT3 Racing Concept Rumbles the 2014 Geneva Motor Show With its Debut

February 28, 2014
GENEVA - Feb. 28, 2014 – Racing fans around the world will feel the adrenaline when Lexus debuts the RC F GT3 racing concept at the 84th Geneva International Motor Show.... more

More Lexus RC Coupe to Love - F SPORT to be Revealed at Geneva International Motor Show

More Lexus RC Coupe to Love - F SPORT to be Revealed at Geneva International Motor Show

February 13, 2014
GENEVA - Feb. 13, 2014 – Enthusiasts who want a sportier and more aggressive new RC 350 coupe will be excited to know the 2015 RC 350 F SPORT will debut at the Geneva International Motor Show.... more

Toyota Becomes First Founding Partner of Historic DAYTONA Rising Project at Daytona International Speedway

Toyota Becomes First Founding Partner of Historic DAYTONA Rising Project at Daytona International Speedway

February 06, 2014
CHICAGO and DAYTONA BEACH (Feb. 6, 2014) – International Speedway Corporation (NASDAQ Global Select Market: ISCA; OTC Bulletin Board: ISCB) (“ISC”) today announced a groundbreaking, multi-year partnership with Toyota Motor Sales (TMS) U.S.A., Inc. that will make Toyota the first Founding Partner at Daytona International Speedway as part of its unprecedented $400 million DAYTONA Rising redevelopment project.... more

Toyota Racing Development (TRD) Celebrates 35 Years in the U.S. with Next Chapter in Off-Road Performance Accessories

Toyota Racing Development (TRD) Celebrates 35 Years in the U.S. with Next Chapter in Off-Road Performance Accessories

February 06, 2014
CHICAGO, Feb. 6, 2014 - - Their “minds are always racing.” In their 35 year existence, Toyota Racing Development – U.S.A. (TRD) has lived by their mission “to deliver an authentic high-performance experience by adding value to create passion and enthusiasm.” ... more

Let's Get Dirty!

Let's Get Dirty!

February 06, 2014
CHICAGO (Feb. 6, 2014) – Get ready to go where even roads fear to tread with the adrenaline-pumping TRD Pro Series from Toyota.  Already favorites among serious off-roaders, the 2015 Toyota Tundra, Tacoma and 4Runner will get even more capable with these new, aggressive off-road packages designed by the experts at Toyota Racing Development (TRD).... more

Lexus Unleashing Pulse-Racing Performance Vehicles in Chicago

Lexus Unleashing Pulse-Racing Performance Vehicles in Chicago

January 31, 2014
CHICAGO, Ill.,  (Jan. 31, 2014) – Enthusiasts visiting the Lexus exhibit at the 2014 Chicago Auto Show are sure to get an adrenaline rush when they see the exciting and aggressive performance coupes on display. ... more

Scion Uses Social Media, Ride and Drive Program to Connect with Public at 2014 Chicago Auto Show

Scion Uses Social Media, Ride and Drive Program to Connect with Public at 2014 Chicago Auto Show

January 31, 2014
CHICAGO, Ill., (Jan. 31, 2014) – Scion will be connecting with Chicagoans through virtual and experiential means at the 2014 Chicago Auto Show. ... more

Toyota to Heat Up Frigid Chicago with Action-Packed Auto Show

Toyota to Heat Up Frigid Chicago with Action-Packed Auto Show

January 31, 2014
CHICAGO, Ill., January 31, 2014 – With the Midwest in the grip of one of the coldest winters on record, Toyota is looking to bring some “sizzle” to the city of Chicago.  Toyota will be busy making news at the Chicago Auto Show this February, due in part to two press conferences and the presence of the FT-1, the most talked-about concept car on the planet.... more

2014 North American International Auto Show (NAIAS) - Lexus RC F Reveal

2014 North American International Auto Show (NAIAS) - Lexus RC F Reveal

January 14, 2014
Lexus Group Vice President and General Manager Jeff Bracken reveals the all-new Lexus RC F Coupe at the  2014 North American International Auto Show (NAIAS) in Detroit, Jan. 14, 2014. ... more

Faster, Sharper, Lower, Wider – All-New Lexus RC F Performance Coupe Elevates the Driving Experience

Faster, Sharper, Lower, Wider – All-New Lexus RC F Performance Coupe Elevates the Driving Experience

January 14, 2014
DETROIT (Jan. 14, 2014) – Want power, precision and passion? Lexus revealed its most powerful V8 engine in the all-new 2015 RC F performance coupe at the North American International Auto Show in Detroit.  The F performance model, based on the RC coupe, gets its powerful roar from more than 450 horsepower and more than 383 lb.-ft. torque.... more

Social Media Elements Help Drive Scion Exhibit at NAIAS

Social Media Elements Help Drive Scion Exhibit at NAIAS

January 10, 2014
DETROIT, Mich., (Jan. 10, 2014) – Scion will be incorporating an array of social media-focused elements in its exhibit at the 2014 North American International Auto Show (NAIAS), complementing the brand’s exciting lineup of youth-oriented vehicles.... more

Rich ‘Product Portfolio’ to be on Display in Toyota’s NAIAS Exhibit

Rich ‘Product Portfolio’ to be on Display in Toyota’s NAIAS Exhibit

January 10, 2014
DETROIT, Mich., (Jan. 10, 2014) – Toyota’s standing as the world’s most progressive full-line manufacturer will be on display at the 2014 North American International Auto Show (NAIAS). ... more

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